Python: run tests from wheel or sdist

For a package I've authored, I've done python setup.py sdist bdist_wheel, which generates some package artifacts in the dist/ directory. Now I'd like to run the package's unit tests in those artifacts. What's a good way to do it?

To be clear: an alternative would be to run the tests directly from the local source files, but I want to avoid that to make sure I'm testing the exact pre-built artifact users would be installing (as suggested here).

I'm using Python 3, and I'm on a Linux or Mac OS environment. My context is a build server that builds, tests, and then publishes artifacts (to a private PyPI-like repo) as commits are made to a Git repository.

If there's some other approach I should be using instead, I'm all ears.