Ho to change values for SOAPUI Request?

Take values from Response Change into some String and save it.

E.g. from req1 : Response : Company Name = Abc I Want to take this Name from Response, Change to xyz and save it.

But every time I have to Change, next time I will run then I will get xyz and this time I want to Change to some string and then save. Is it possible to do automatically?

Thanks