Company XYZ sells a software for $19. Since revenue has been flat for some time, the CEO has decided to run a test increasing the price. She hopes that this would increase revenue. In the experiment, 66% of the users have seen the old price ($19), while a random sample of 33% users a higher price ($29). The test has been running for some time and the goal is to understand how it went and whether it would make sense to increase the price for all the users.Should the company sell its software for $19 or $29?
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