pytest automatically remove trackbacks for assert helpers

pytest allows to hide the trackeback for assert helpers by defining

def assert_helper(asdf):
    __tracebackhide__ = True
    assert asdf

It also allows redefining the patterns, by which test items are collected.

Is there maybe some clever way, to modify the test item collection in a way, so that it automatically sets __tracebackhide__ = True for all assert helpers, when they are following a certain naming scheme, e.g. all functions starting with assert_? How could that be configured in conftest.py?

Or is there maybe some general way to define patterns for functions, whose traceback is not relevant? I'm also using lots of assert helpers from numpy.testing and it would be a charm to get rid of their tracebacks.