I’ve just gotten the results back from a marketing campaign that consisted of testing new men’s and women’s apparel creative (test creative) against business as usual men’s and women’s creative (control creative).
I want to test to see if the lift in response rate was significant between...
- The Men’s Test Vs Control Creatives
- The Women’s Test Vs Control Creatives
- All Test vs All Control
This is what my data looks like:
Name Pannel Sample_Size RR_Numerator RR_Dominator Res_Rate
Men’s In-Target Test 236,119 1,345 236,119 0.57%
Men’s In-Target Control 207,715 1,220 207,715 0.59%
Women’s In-Target Test 364,966 3,915 364,966 1.07%
Women’s In-Target Control 542,786 4,489 542,786 0.83%
Model Test Test 601,123 5,538 601,123 0.92%
Business As Usual Control 750,573 6,185 750,573 0.82%
My questions are:
1.Is the appropriate course of action / decision mechanism to test significance a Chi-Square test ?
2.Should I be adjusting for the unequal Test vs Control sample sizes?
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